In Dublin this week, Marty Lippert, the company's executive vice president for global technology and operations, said the insurance giant uses social media data to detect fraud in cases such as disability claims.
Metlife is one of the world's biggest insurers. It is a global provider of life insurance, annuities, employee benefits and asset management, and employs around 300 people in Ireland.
Lippert gave the example of a person claiming sick leave compensation, who was found by the insurer to be perfectly healthy based on a photo of himself skiing which he had posted to Instagram.
The key ethical question for the insurer, Lippert said, was whether the information was made publicly available.
"We do not pull in information that is not publicly available.
"That is the line. If it is publicly available we think it fits within the parameters of good ethical behaviour."
Read the full article at source: If it's public we can use it - Metlife on social media ethics - Independent.ie